Monthly Archives: March 2013

How fair is fairtrade ?

When you think of fairtrade , you might think of the blue and yellow fairtrade sign, or pictures of happy farmers in LEDC’s ( Less Economically Developed Countries) getting their money’s worth for the food they produced. But , some recent research has determined that it isn’t all that straightforward , and that , more importantly it’s only a marketing strategy. Is this true ?